One of the toughest things to learn when first starting an online affiliate business is how to MAP (Market, Advertise, and Promote), so people often ask for an advertising coop for the business they are promoting. They would rather turn the advertising over to professionals who know how to get targeted traffic to their website, instead of taking on that responsibility themselves.

There are a couple of drawbacks to that approach:

• The first is that most coops end up being ineffective because there are too many people who join and the advertising becomes dilluted.
• Relying on other people to do the advertising prevents the person from learning the skills necessary to be successful themselves.
• Joining the coop adds another expense to the bottom line and cuts into the profit margin.

But ACME has created a coop that hopes to solve all of these issues.

You can read more about it at the ACME People Search Biz Website.